Sephora’s Top 5 Selling Foundations 🔥

    Ever wondered which foundation formula is right for you? Yes, we have gone to the makeup stores and had that confused feeling, until a staff member finds your poor, wondering soul lingering between the Huda Beauty and Nars Cosmetics. As you are basking in the beautiful makeup color and eye-catching displays, there will be someone to come and guide you along your makeup journey – I can speak from my own experience. 🙂

As a novice to the makeup world, one of the items that bring me to a blurring line is foundation. I’ve often matched myself with a cool red undertone that should have been warmer or a red tone when I should have gone neutral. Its not your error, that’s why we call them makeup artists and as long as you understand that each company has its own unique formula, you should feel comfortable if it takes you a while to match your skin to the perfection foundation color for whichever type of coverage you desire. 

Here are the current top-selling foundations at Sephora for March 2018 so far (in no particular order):

–   FentyFenty Beauty by Rihanna Pro Filt’r Soft Matte Longer Foundation (exclusive)

  • Medium coverage (buildable to full coverage)
  • Good for all skin types
  • Matte finish

Fenty Beauty has shook the makeup world with contributing 40 shades on its initial launching. While impressive on its own, producing a formula that is buildable from medium to full coverage and still maintaining a soft matte finish with the confidence of long wear provides its a brand to be respected. While MUAs tend to stick with using their favorite primer, it is suggested to use Fenty Beauty’s Pro Filt’r Instant Retouch Primer for best results.

–  Huda         Huda Beauty #FauxFilter Foundation (exclusive)

  • Full coverage
  • Good for all skin types
  • Natural finish

Known as another exclusive to Sephora, #FauxFilter by Huda Beauty is another favorite. This foundation provides covering up the current ‘you’ and brings out the new ‘you’ with will a natural finish and blurring pore affects. If you are looking for a pore-less natural full coverage, this is an option for you.

–     Make Up For Ever     Make Up For Ever Ultra HD Invisible Cover Foundation (exclusive)

  • Allure 2017 Reader’s Choice Award Winner
  • Medium coverage
  • All skin types
  • Natural finish

Another brand with 40 luscious shades to choose from, this foundation is another exclusive at Sephora. With a natural finish, Make Up For Ever says that this foundation in buildable medium coverage, natural finish, which also claims ‘makes skin look 100 percent flawless, but is zero percent noticeable’. (, n.d.). Although I tend to shy away from terms that claim percentages because of the assumption that it can apply to each and every skin type, shade and conditions, I must say that the claim of a flawless look is impressive. I’ve never tried this foundation but I hope to in the near future.

iT Cosmetics    iT Cosmetics Your Skin But Better™ CC+™ Cream with SPF 50+

  • Allure 2017 Reader’s Choice Award Winner
  • Cream foundation
  • All skin types
  • Full coverage
  • Natural finish
  • SPF 50+

iT Cosmetics comes to the game with a cream foundation that seems to take into consideration of those who care more about the long-term affects of makeup wear. With this in mind, iT Cosmetics has brought a full coverage/natural finish/color-correcting/SPF 50+/ anti-aging foundation to the makeup game – like wow. This one grabs me when I first read about it because myself and many people that I know want to have a beautiful finish to their makeup but also want to take care of the skin that they are exposing to daily makeup as well. 

NARSNARS Natural Radiant Longwear Foundation

  • Full coverage
  • All skin types
  • Radiant finish

In somewhat of a secret over the years that I’ve gotten my makeup done by MUAs, NARS is known as the silent favorite among professionals. Providing a full coverage finish, this foundation provides a surprising radiant finish to your makeup look…often providing a ‘fresh’ face aura to your special-occasion makeup. From my own experience with this product, there’s very little fading during long wear and a little goes a long way! This makeup company provided a U.S. consumer 1-week research that speaks on percentages in the spectrum of lack of streakiness, appearance, blending, etc. I like to stay away from percentages 😅 (pressure)

***What’s your favorite makeup foundation and why? Please share with us your go-to makeup foundation.

IGXO Cosmetics

DermaBlend- ACD


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