Okay, so yeah….we totally know the major makeup brands that are out there, don’t we? We know Two Faced, Fenty, Dior, Make Up For Ever, Urban Decay, iT Cosmetics, etc….but there are others that are rarely talked about, even when they release new makeup products into the beauty community. But, why is that? Is it because there is a lack of marketing or refusal to reach out to influencers, or could it be that the beauty community has rejected them? You be the judge as we go through the list:
*Side note I just found out in a little research….Dr. Francis J. Townsend is the physician who created Noxzema, a formula that was known as ‘Townsend R22 or ‘no-eczema’ formula. Who knew!
Although often seen being sold in Ulta, Macy’s Kohl’s, Amazon, as well as their own website, Bh Cosmetics is not receiving the exposure as most major brands are on social media and throughout the beauty community. Known for it’s ‘ItsMyRayeRaye‘ eyeshadow palette, Bh Cosmetics provides eyeshadow palettes between the price range of $10.99 to $22.99, but with the exception of the ‘ItsMyRayeRaye’ palette, people just have not been talking about them. What’s that all about? 🤨
While a lot of people may not have used their products or even seen them before, Max Factor was a giant in the makeup industry and has been around for over 100 years! Yes, Max Factor was founded in 1909 by Maksymilian Faktorowicz as Max Factor & Company. Although the founder is from Poland, Max Factor was based in Las Angeles, California and known for doing movie makeup and stayed within the family until its sale in 1973 for $500 million. Now, don’t get it misinterpreted, Max Factor was well known by having a salon near Hollywood Boulevard and did makeup for actors and actresses as Mary Pickford, Gloria Swanson, Lucille Ball, Joan Crawford, and Bette Davis. While currently owned by Procter & Gamble, the company no longer sales Max Factor in the United States, but puts its efforts into its other brand it owns, CoverGirl.
NYC (New York Color)
While often mixed up for NYX cosmetics, NYC is usually found in your local Wal-Mart, Target, and on Amazon. Although Demi Lovato is the company’s current brand ambassador, we will wait and see if she can assist this company to distinguish itself in the makeup industry again and make a comeback. No shade gurl…..
When I see the name Sally Hansen, I think nail polish. Am I right? Founded in 1946 by Sally G. Finney Hansen, her company is known for its Hard-As-Nails trademark. But what about the makeup? While there are a lot of questions than answers, I’m curious to see if anyone is using cosmetic line, which consist of primer and foundation products. Have you tried it? Let me know.
Gurl….I completely understand when companies want to expand their business and Neutrogena is no different. While known worldwide for their skincare, Neutrogena has expanded into the makeup field. So what have they done for your makeup game lately? I think that although this Johnson & Johnson subsidiary wants to expand, it may be its own enemy by being too big in the skincare community to be able to transfer successfully into the world of cosmetics. We all know that the makeup community is not forgiving. Maybe Neutrogena will have a better chance of launching cosmetics under another name to give them a fair chance.
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