New Products at Ulta💄

Here as we try to keep you informed, are some of the new products that are available at Ulta. We’ll look over the products that most of us hasn’t tried yet, but there are some reviews available for us to check out:

Okay, okay let’s take it with an open mind……we know it’s Becca. But this is a collector’s edition of their new glow body stick. While there no reviews for this product yet, do you just love the packaging? Now just remember, while they do reference this as a glow stick, they mean it because the stick is oil-based. If you have an issue with oil or you are known to have oil clog up your pores, you may want to stay away from this product.

Now I will say that First Aid Beauty and quickly become one of my favorites when it comes to cleaning and rehydrating my skin. Now there have released this conditioning eye makeup remover that I personally cannot wait to try out. I would usually use a primer base by NYX or Too Faced before applying eye shadow, so I’m excited to see how this makeup remover will work to counter those products. While there are no reviews yet, I would love to know what people think of the product, especially those of us with sensitive eyes.

Okay, don’t blame me but when I saw this product I wasn’t too thrilled to try it. I’ve used their peel-off masks previously and will say that I favored one out of all of them, which was a little disappointing. If you don’t know I Dew Care is a Korean-based beauty product that has become very popular in the United States, especially since being introduced to the shelves at your local Ulta store. This particular product is called a makeup remover balm, which sounded a bit counterproductive if I am applying a balm to take off my makeup. As I looked further into the product description, I found out that this balm paste transforms into an oil, which make removing the makeup easier. While I does have blueberry extract and jojoba oil in the product, I’m wondering if the product needs to be massaged on the face and are you to simple wipe off with a cotton pad and then wash the face? We will see when the reviews come in!

Can we be honest here? When is the last time you’ve seen a BH Cosmetics product get rave reviews? It seems the cosmetics company has put out products that have not sold well in the recent years, or have lacked to get new customers. I believe this Stellar Collision eyeshadow and highlighter palette is an opportunity for BH to get back on top and cater to the ever-changing beauty community. With 17 shades, BH says that they can be used as eyeshadows or as toppers or highlighters. The site doesn’t specify how to use it as a topper compared to using as a shadow, but I’m going to take a healthy guess and assume that you’ll want to use a brush to make it an eyeshadow and do a topper with your finger or a small sponge applicator 🤷🏽‍♀️

Makeup Brands We Are Not Checking For 🧐 (no ma’am)

     Okay, so yeah….we totally know the major makeup brands that are out there, don’t we? We know Two Faced, Fenty, Dior, Make Up For Ever, Urban Decay, iT Cosmetics, etc….but there are others that are rarely talked about, even when they release new makeup products into the beauty community. But, why is that? Is it because there is a lack of marketing or refusal to reach out to influencers, or could it be that the beauty community has rejected them? You be the judge as we go through the list:

*Side note I just found out in a little research….Dr. Francis J. Townsend is the physician who created Noxzema, a formula that was known as ‘Townsend R22 or ‘no-eczema’ formula. Who knew!


BH Cosmetics




Although often seen being sold in Ulta, Macy’s Kohl’s, Amazon, as well as their own website, Bh Cosmetics is not receiving the exposure as most major brands are on social media and throughout the beauty community. Known for it’s ‘ItsMyRayeRaye‘ eyeshadow palette, Bh Cosmetics provides eyeshadow palettes between the price range of $10.99 to $22.99, but with the exception of the ‘ItsMyRayeRaye’ palette, people just have not been talking about them. What’s that all about?  🤨




Max Factor


Max Factor

While a lot of  people may not have used their products or even seen them before, Max Factor was a giant in the makeup industry and has been around for over 100 years! Yes, Max Factor was founded in 1909 by Maksymilian Faktorowicz as Max Factor & Company. Although the founder is from Poland, Max Factor was based in Las Angeles, California and known for doing movie makeup and stayed within the family until its sale in 1973 for $500 million. Now, don’t get it misinterpreted, Max Factor was well known by having a salon near Hollywood Boulevard and did makeup for actors and actresses as Mary Pickford, Gloria Swanson, Lucille Ball, Joan Crawford, and Bette Davis. While currently owned by Procter & Gamble, the company no longer sales Max Factor in the United States, but puts its efforts into its other brand it owns, CoverGirl. 


NYC (New York Color)






While often mixed up for NYX cosmetics, NYC  is usually found in your local Wal-Mart, Target, and on Amazon. Although Demi Lovato is the company’s current brand ambassador, we will wait and see if she can assist this company to distinguish itself in the makeup industry again and make a comeback. No shade gurl…..


Sally Hansen

Sally Hansen

When I see the name Sally Hansen, I think nail polish. Am I right? Founded in 1946 by Sally G. Finney Hansen, her company is known for its Hard-As-Nails trademark. But what about the makeup? While there are a lot of questions than answers, I’m curious to see if anyone is using cosmetic line, which consist of primer and foundation products. Have you tried it? Let me know.





Clients|NeutrogenaGurl….I completely understand when companies want to expand their business and Neutrogena is no different. While known worldwide for their skincare, Neutrogena has expanded into the makeup field. So what have they done for your makeup game lately? I think that although this Johnson & Johnson subsidiary wants to expand, it may be its own enemy by being too big in the skincare community to be able to transfer successfully into the world of cosmetics. We all know that the makeup community is not forgiving. Maybe Neutrogena will have a better chance of launching cosmetics under another name to give them a fair chance. 

Thanks for reading my article. Don’t forget to follow me right here and check my out on Instagram as @DeeTheBloggerOfficial 



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